🌊 SunSports™ — Born on Florida’s Gulf Coast, 1989

Before hashtags. Before influencers. Before “lifestyle brands” were a thing… there was sand, sun, and a volleyball net staked into the Gulf Coast.

SunSports™ was born in 1989 on the beaches of Florida — not in a boardroom, but in the middle of real coastal life. Salt in the air. Music in the background. Barefoot players diving in the sand.

What started as a grassroots beach brand quickly found its rhythm in the early ’90s, sponsoring local beach volleyball tournaments across the Gulf Coast of Florida and Texas… then expanding up the Atlantic from Florida to New York… and out west along the Pacific.

Because beach volleyball wasn’t just a sport — it was a way of life.

And the people living it? They didn’t just play. They boated. They fished. They chased sunsets. They showed up wherever the coast called.

So SunSports™ grew with them.

What began as gear for the sand evolved into a full coastal lifestyle —
built for long days on the water, early casts at sunrise, and nights that didn’t end when the game did.

By the early ’90s, SunSports had moved from sponsoring weekend warriors to supporting professional athletes on the AVP tour.

And in 1992, SunSports athlete and Olympic Gold Medalist Pat Powers captured the Seal Beach Open — a moment that put a young, gritty brand on the national stage.

SunSports™ has always been about more than what you wear.

It’s about where you are.
Who you’re with.
And how long you can stay out there before heading back in.

From beach courts to boat decks…
from Gulf Coast roots to coastlines across the country…

SunSports™ is built for the full ride.